I’m going to let you in on some secret “insider information,” the kind of stuff real business people don’t want you to know.
I very rarely claim to “know the answer.” I’m a big believer in not basing my thoughts and ideas on opinions but instead basing them off results, and I let the market tell me if I’m on the right track or not.
But today, I’m going to tell you something that I know for sure.
Of course, first I’ll tell you what I don’t know.
I don’t know the magic route to success. I don’t know the secret to instant riches. I don’t know the secret sauce to eternal fortunes.
Here’s what I do know… Doing more of the same thing will always give you more of the same results.
I know what you’re thinking, “How is that the quickest way to failure?” You see, most people understand the rule when it comes to things that are working.
For example, if you make 10 cold calls and get 3 meetings, and out of those three meetings you get 1 client, then doing more, say 20 cold calls, will most likely yield 6 meetings and 2 clients.
That’s common sense. And sure, there’s typically improvement along the way that increases your batting average, but let’s assume for now things stay consistent.
Flip that rule on its head, and voila, you’ve got what many entrepreneurs try to do: they keep pouring gas on a broken engine, hoping it’ll suddenly start right up.
You see, if you liked the results you got last year, and you want to get those same results even faster, jump into your business with both feet, work your butt off, and you’ll get there that much quicker.
But if you didn’t like your results, and you believe all you have to do is work harder, all you’re going to do is reach those crappy results even faster—and typically at a greater cost.
If an ad hasn’t been working, and you double its budget, it rarely magically turns around.
If you have a staff member that’s causing you headaches, and you keep waiting them out, they rarely change.
If your sales approach hasn’t yield any results, and you double your efforts, all you’re going to do is fail that much faster and burn yourself out.
In business, in life, you must practice what’s called Zero Based Thinking.
The process is simple: you go back to the point in which X activity started, and ask yourself, “If I knew then what I know now, would I still X”?
For example, take staff…. Ask yourself, “If I knew then what I know now would I still hire them?”
What about a client you’re working with?
What about a business partner?
What about a vendor?
What about a marketing approach?
What about a health program?
What about a relationship?
What about a product or service you offer?
If you knew then what you know now, would you….?
Pouring more money, time, and energy into a failing _______ rarely changes the outcome.
Of course, the real power is in ACTION, so once you’ve established that you would NOT repeat a decision you made, the next question is, “How fast can I change it?”…then DO IT!
Don’t waste another ounce of precious resources on something you wouldn’t do again.
Cut the ties, take a loss if needed, and get out.
Are there things in your life right NOW that you wouldn’t repeat? How fast can you get rid of them or stop doing those things?
Don’t spend all day thinking about it—get out there and DO.
To your success,
CEO RYS Group
The Blais family enjoying the views at Lake Tahoe.
RYS Group Inc.
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