Are you seeing what’s all around you?
Day in and day out, I help business owners get more out of their business. I help them increase profits, tap into opportunities that deliver immense cash flow, and build a system that keeps working long after I’ve come and gone.
And out of all the businesses I’ve worked with, not a single one needed anything more than what they already had.
Let me explain…
Most businesses are so busy “doing business” that they miss the immense wealth that lies dormant in their very own backyard.
I’m talking real money, not theoretical garbage.
I’m talking about the clients that have come and gone that you’ve never thought about calling up. Or have, but you used the wrong approach. Or an approach suited for a different generation. Or a headline that didn’t pull. Or an offer they didn’t care about. Etc.
I’m talking about the prospects that didn’t buy, that you didn’t downsell, or sell the lead, or refer to someone else, or arrange a profit sharing deal with a competitor, or… or… or…
I’m talking about educating your market, not just complaining that it’s changing. I’m talking about training them as to why you deserve what you’re worth and not simply cutting your prices.
I’m talking about the leads that land on your website that are never tracked, captured, and followed up on. I’m talking about autoresponders that send an email when someone visits a specific page. I’m talking about giving them something in return for their email. I’m talking about making the digital experience easy and fun.
I’m talking about the clients that walk by your location yet are left untouched, unsold, and left without benefiting from your product or service.
I’m talking about the leads that were never followed up on “until.” That’s right, until. Not followed up once then ignored. Not twice. Not ten times. UNTIL THEY’RE SOLD.
I’m talking about the mass of fans that would love to engage with you on social media if you’d meet them there. Or stop shoving your marketing pieces down their digital throats. Or give them something worth engaging with.
I’m talking about understanding your clients’ true needs, not the need you think they have, or they may even think they have. I’m talking about getting to the root of the need and truly understanding why they buy.
I’m talking about strategically establishing yourself as an authority and putting your time and money into becoming the go-to person, instead of wasting it on a tombstone ad. I’m talking about sweat equity that turns into a real brand.
I’m talking about building a culture of raving fans. I’m talking about building a community of folks that would call you a friend and never go elsewhere.
I’m talking about capturing your already satisfied clients’ testimonials and sharing them with the world.
I’m talking about actively engaging and rewarding referrals.
I’m talking about making it easy to do business with you and not making your prospects and clients jump through hoops, follow a series of instructions, buttons, and stages in order to simply give you their money.
I’m talking about adjusting your financing, and testing what pulls best.
I’m talking about testing everything you do to see if it’s worth continuing, modifying, amplifying, and getting to what the market thinks is best.
I’m talking about formulating a USP that matters, one that people care about. I’m talking about differentiating yourself from your competitors and establishing your position above your competition and telling them why they should buy from you instead and why it matters.
I’m talking about formulating and targeting a very specific market and understanding exactly WHO it is you’re after.
I’m talking about being strategic and having a plan, not just running ads randomly when business is down.
I’m talking about understanding the lifetime value of a client and what you’re willing to pay to get them versus what they’re worth to you. I’m talking about knowing how long they’ll be with you and what they’ll spend.
I could go on and on, but I think you get the point.
Nothing drives me bonkers more than hearing, “I can’t afford marketing help,” or, “But I don’t have what XYZ has,” or, “I’m just the little guy.”
Every business has everything it needs if it’s resourceful enough. In fact, the beauty of being a small business is that you ARE flexible and can execute quickly and effectively.
So before you start thinking you need a big 10K dollar solution to your business problems, take a look at your own business and realize that there is a literal pool of WEALTH sitting in your own backyard waiting for someone to jump in and utilize it.
And I sincerely hope that you do.
To your success,
CEO RYS Group
The Blais family enjoying the views at Lake Tahoe.
RYS Group Inc.
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