If there’s one thing I’ve learned first hand, it’s that being a cog is NOT what you should be.
Often entrepreneurs are “jack of all trades” or “perfectionist” or just simply suck at letting others do something for them.
We like to do everything ourselves.
We want to make our own websites.
We want to write our own ads.
We want to handle our companies social media accounts.
We want to respond to the emails.
We want to design our own logo.
We want to make our own flyers, business cards and posters.
We want to answer the phone.
We want to stock the shelves.
We want to count the till, make deposits and do the books.
I could go on, but you get the point.
These items are all cogs.
What’s a cog? A cog is an functionally essential part of a machine, but not necessarily of great importance.
It’s taken me years to “get used” to letting go, to saying no, to letting someone else do it.
“But no one can do it as good as me, if you want something right you do it yourself right?”
Wrong. That mentality will never take you to the height you’re dreaming of, the level of success you deserve.
Here’s the thing, I know and understand that others can’t do it as good as you… An employee will never have the same passion and energy for a business as the owner.
But sometimes, actually most times, hiring someone who can do it 80% as good is better than you doing it yourself.
You see, when you’re busy doing all these little things, you’re actually stealing from yourself, you’re stealing from your family that relies on your success, you’re stealing from your suppliers who rely on your orders, you’re stealing from the staff, the community around you, and your prospects who are out of your reach.
The puck doesn’t stop with you or your clients. When you underperform in your business, you’re selling so many more short of what they deserve. Of course, assuming your product or service adds value 😉
Now, I’ve been on both sides of the table… I’ve been the owner struggling to delegate, and the consultant advising owners to delegate, so I understand something many may not admit…
Many have a deep internal fear that if they delegate all the meaningless little “busy work”, they’ll be forced to think about things that actually matter and fear it’ll show they don’t actually know what to do to grow the business.
Of course, I’m not using that as a blanket statement for everyone.
I know in my first business, answering the emails, answering the phone, working the website, making the Facebook page, all of that stuff made me feel useful, busy, and like I knew what I was doing. If someone (at that time) came up to me and asked me concretely what I was doing to grow the business, or what direction I wanted to go, or what 3 things are essential that only I do, I would have been lost.
But here’s the thing… You need to figure it out.
Most people, whether entrepreneur or employee, have THREE things they do that is key, that’s essential that they do, that they’re best at – figure out what those three things are.
It may be prospecting, making sales calls, closing deals, etc. But rarely is it cropping an image for a blog post, changing the text on a website, posting on Facebook, answering meaningless questions through email, or mopping the floors.
Find the top 3 things that only you can do that have the greatest impact on your business, and focus just on those three things.
Delegate, automate or get rid of whatever else that isn’t essential that YOU do, and focus on building a business, not building a job.
To your success,