“In the future, advertising will be like sex.

Only losers will pay for it.”

Jon Bond, founder Kirkshenbaum Bond Senecal + Partners

 

Mr. Bond made that prediction in 2010, and I’d say he was mostly right. The world of 2017 is smart, it’s educated, it’s sophisticated, and it’s jaded. Our BS detectors are incredibly powerful, and our ability to block out absolutely all advertising is phenomenal. No amount of money poured into bad advertising will make it suddenly work, yet every day companies pour good money into bad ads that nobody watches, reads, listens to or gives a second of attention towards. And worst of all, none of it can be tracked, measured and held accountable.

Modern advertising is about creating powerful stories that become viral on their own – without financial backing. Jon Bond was mostly right – the need to pay for high priced television or radio spots is gone – but the need to pay someone to create campaigns packed with virality still exist.

Think of the ALS Ice Bucket challenge that, in direct advertising dollars, cost ZERO, yet brought in a record breaking 98.2 million dollars towards ALS research, and over 2.4 million “ice bucket challenge” video’s we’re posted across the web. No amount of money could have bought that level of engagement.

Or how about Dove’s Real Beauty Sketches video that went absolutely wild accruing over 64.8 million views on YouTube.

Or Jean-Claude Van Damme’s epic video of him doing the splits on the two Volvo trucks bringing in over 76.4 million views. Aside from the cost of creating the actual piece, and the cost of the creative department behind that ad, not a dime was spent getting those 76.4 million views.

Or do you remember the “LikeAGirl” video that was watched over 53.3 million times and brought in mega awareness for gender equality.

I could go on, but you get the point. If you’re still dumping your hard earned money into mediums that aren’t trackable, aren’t measurable, and aren’t effective – you’re dropping the ball.

A fair warning…

It’s not as simple as it seems. Creating a company Facebook page and delegating it to a staff member to post random attempts at social marketing – or worst posting self-promoting garbage – is not the answer.

Do you remember back in the day when ad agencies would charge hundreds of thousands of dollars for one little headline? A good marketer will spend 80% of their effort on the headline because they know that if it doesn’t pull, if it doesn’t grab the readers attention, if it doesn’t intrigue them enough to look further, the entire campaign is garbage.

Most people could put their banking information in the body copy and they money would be safe because their headlines simply don’t work.

Well, this is no different on Facebook!

The visual combined with the first line or two is your HEADLINE and if you blow that, no matter what else you have to say, it’ll flop.

 

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     Here are a few stats to “wet your appetite”:

  • As of January of 2017, the world population is 7.5 billion
  • 3.2 billion of the population is online
  • 75% of males online are on Facebook and 83% of women online are on Facebook
  • Over 50 million businesses use Facebook Business Pages
  • Facebook adds 500 000 new users each day, that’s 6 new profiles per second
  • 76% of users report visiting Facebook daily

 

We can go back and forth all day long, but unless you’re living under a rock, you already know social media is here to stay. Of course, just like all the tombstone websites floating around the web, just “being” on Facebook is not enough. In fact, if you’re not going to do it right I recommend not being there.

 

With that being said, whether you decide to break into the social world or not, your prospects and clients are already there, and if they aren’t engaging with you, they’re probably engaging with your competition. Engagement, that’s the key word right there. Out of all the Facebook pages we look at, 9 our of 10 are doing things completely wrong, and they’re actually causing more harm than good.

 

Things like…

  • Not understanding the purpose of social media. It’s like the modern day pub, people head online to socialize, not have offers pounded down their throats.
  • Not understand the easiest key tool in growing your page organically and free of charge.
  • Not understanding the appropriate way to run ads on Social. This isn’t just a billboard or television commercial, this is a whole new era.
  • Not having the time to post consistently and engaging with prospects. Facebook has an algorithm that takes you off your prospects “radar” if you don’t keep them interested.
  • Not understanding how social media works, logistically, and thus executing poorly.
  • Not optimizing the pages default tabs and information fields.
  • Not optimizing the use of custom tabs.
  • Not understanding the power in a variety of post type.

 

The number one comment we receive from our clients prior to working with us is “I simply don’t have the time to learn how to do it properly” – and that’s where we step in.

 

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“For some strange reason, especially online, people feel like if they just put enough money into an ad, it will be great. But let me tell you, no amount money can turn a a bad ad into great content. Money can’t turn bad creative into profits.” – Alain Blais, Head Marketing Maestro, RYS Marketing

 

We’re not just certified pro’s at social media, we understand human psychology, engagement, and the power of being social – all while keeping the end goal in mind: to capture, create and retain clients.
We combine highly strategic marketing with social to deliver content that resonates with your market, engages with them and drives business.

 

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We understand that just as there are many different business sizes, there are many different social needs as well. We offer a variety of packages to suit all needs, from the mom-and-pop shop and solo-preneur who’s busy working in the business to handle their social media properly, to the million-dollar companies who need a full team to effectively tell their stories online and pay close attention every time their company name gets mentioned, we’re there for you.

Each package includes a free, initial consultation to assess your social presence goals as well as establish a plan of action to not only meet, but exceed those goals. We’ll post fresh, relevant and engaging content created specifically for you, content that your prospects care about, want to see and can relate to, and all without you ever having to lift a finger.

If you’re tired of stressing over social media, if you’re tired of wondering how to get measurable leads from Facebook, if you’re tired of missing out on thousands of potential leads, let us help. Select an option below and we’ll be in touch within 24 hours to do a full assessment of your needs and get you not only in the game, but dominating.

“True salesmanship is about story telling, yet most people have lost sight of that in the digital age. Just because the medium has changed, the way the story is delivered, doesn’t mean it’s any less powerful. Don’t just post promotional crap all day long – tell your story.” – Alain Blais, Head Marketing Maestro, RYS Marketing

lets

Light

$299per month
  • 8 Post
  • 1 Channel
  • 1 Long Post
  • Phone Support
  • Reporting

Basic

$499per month
$499per month
  • 15 Post
  • 2 Channels
  • 3 Long Post
  • Phone Support
  • Reporting
  • Outbound Linking
  • Page Optimization
  • Active Growth Management
  • Engagement Management

Professional

$899per month
$899per month
  • 20 Post
  • 4 Channels
  • 5 Long Post
  • Phone Support
  • Reporting
  • Outbound Linking
  • Page Optimization
  • Active Growth Management
  • Engagement Management
  • Custom Tabs

Executive

$1,999per month
$1,999per month
  • 30 Post
  • 4 Channels
  • 6 Long Post
  • Phone Support
  • Reporting
  • Outbound Linking
  • Page Optimization
  • Active Growth Management
  • Engagement Management
  • Custom Tabs