Last week, I met with four new passionate entrepreneurs who wanted to join my Inner Circle program.
I took on one, gave one a few steps to take before I could bring him on board, and told two that I couldn’t help them.
Here’s the thing… the program is 300 bucks a month. Maybe a lot for some, but it’s not going to bend my business any which way. And for those in the program, even if it is a lot, it’s quickly self-liquidating and pays for itself ten times over.
The reason I’m saying that is so you understand where my motives lie… And making 300 bucks is NOT enough for me to even consider lowering the standards of what I believe in.
Truth is, the two businesses I said NO to wouldn’t have been able to benefit from what I was going to teach them.
Don’t get me wrong, I was going to teach them GOLD.
But they wouldn’t have applied it—and that’s why I said NO to their request to join the Inner Circle.
You see, APPLICATION is what can hurt most consulting practices.
For example, I had a big client about a year ago that proved my point perfectly. It was a massive job, and I charged them a low 5-figure fee.
This was a 6 month consulting gig where I would teach them my best stuff and train them over the course of those 6 months.
And guess what? 6 months went by, and I felt like I spent the entire time smashing my head against a brick wall.
Want to know what they applied? Nothing.
And that’s my pet peeve with coaching, consulting, advising, teaching, or whatever you want to call it.
And that’s why I’m somewhat ruthless when it comes to who I work with.
If I don’t think you’re going to APPLY what I teach, you’re not only hurting you… you’re hurting my record 😉
And that’s not good for either of us.
Let me give you an example of a GOLDEN NUGGET.
I use LinkedIn all the time, and have gotten some of my best clients from it—but I have a system.
Here it is in a nutshell…
Let’s assume you want to pitch Mr. X, the top hot-shot at a major company, but you can’t seem to get to him.
Head to LinkedIn, and search the company. From the company’s page, you’ll be able to see the list of all the employees on LinkedIn that work at that company.
The first thing to do is start connecting with people real low on the totem pole—but move fast, there’s power in momentum.
What you want to do is connect with 10, 20, even 30 people all at once. They’ll quickly start seeing that you’re already connected with so-and-so at the company, and start accepting those connection requests.
Once you start to build critical mass, you work your way up the hierarchy, until you’re starting to request to connect with the powers that be.
If you did it right, they’ll look at your request, see you’re already connected with half the darn company, assume you must be somebody to the company, and accept.
And you’re in!
Now, that’s for one company, but I do this same thing for entire INDUSTRIES.
For example, a few years ago I made a product for the dirt biking industry.
I wasn’t going to be stupid and just announce it on LinkedIn without anyone in that industry connected to me.
Quite the opposite…. I started going crazy and connected with hundreds of people in the industry. Once I had a good following, I announced it.
That strategy yielded some fantastic business relationships.
Now, back to the point… I can teach you this (there’s a lot I’m leaving out here because of time), but unless you go and DO IT, it’s useless!!!
Or, another issue is if you do it wrong and get banned, and, well, OOPS!
Point is, APPLICATION is the key to success.
And please, if we work together, if you decide to join my Inner Circle, APPLY APPLY APPLY.
Put in the work.
Trust the advice and gold I’ll teach you, and DO IT.
Follow the system and you’ll be amazed by the results.
To your success,
CEO RYS Group
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RYS Group Inc.
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