Last week, I met with 4 new, passionate entrepreneurs who wanted to join my Inner Circle program.
I took on 1, gave 1 a few steps to take before I could bring him on board, and told 2 that I couldn’t help them.
Here’s the thing… the program is 300 bucks a month. Maybe a lot for some, but it’s not going to bend my business any which way. And for those in the program, even if it is a lot, it’s quickly self-liquidating and pays for itself ten times over.
The reason I’m saying that is so you understand where my motives lie… And making 300 bucks is NOT enough for me to even consider lowering what I believe in.
Truth is, the 2 business I said NO to wouldn’t have been able to benefit from what I was going to teach them.
Don’t get me wrong, I was going to teach them GOLD.
But they wouldn’t have applied it – and that’s why I said NO to their request to join the Inner Circle.
You see, APPLICATION is what hurts most consulting practices.
For example, I had a big client about a year ago, that proved my point perfectly. It was a massive job, and I charged them a a low 5 figure fee.
This was a 6 month consulting gig, where I would teach them my best stuff, and train them over the course of those 6 months.
And guess what – 6 months went by, and I felt like I spent the entire time smashing my head against a brick wall.
Want to know what they applied? Nothing.
And that’s my pet peeve with coaching, consulting, advice, teaching, or whatever you want to call it.
And that’s why I’m somewhat “ruthless” when it comes to who I work with.
If I don’t think you’re going to APPLY what I teach, you’re not only hurting you…you’re hurting my record 😉
And that’s not good for either of us.
Let me give you an example of a GOLDEN NUGGET.
I use LinkedIn all the time, and have gotten some of my best clients from it – but I have a system.
Here it is in a nutshell..
Let’s assume you want to pitch Mr. X, the top hot-shot at a major company, but you can’t seem to get to him.
Head to LinkedIn, and search the company. From the companies page, you’ll be able to see the list of all the employees that work at that company.
The first thing to do is start connecting with people real low on the totem pole – but move fast, there,s power in momentum.
What you want to do is connect with 10, 20, even 30 people all at once. They’ll quickly start seeing that you’re already connected with So and So at the company, and start accepting those connection request.
Once you start to build critical mass, you work your way up the hierarchy, until you’re starting to request to connect with the powers that be.
If you did it right, they’ll look at your request, see you’re already connected with half the darn company, assume you must be somebody to the company, and accept.
And you’re in!
Now, that’s for one company, but I do this same thing for entire INDUSTRIES.
For example, a few years ago I made a product for the dirt biking industry.
I wasn’t going to be stupid and just announce it on LinkedIn without anyone in that industry connected to me.
Quite the opposite…. I started going crazy and connected with hundreds of people in the industry. Once I had a good following, then I announced it.
That strategy yielded some fantastic business relationships.
Now, back to the point… I can teach you this (there’s a lot I’m leaving out here because of time), but unless you go and DO IT, it’s useless!!!
Or, another issue, is if you do it wrong and get banned, well, OOPS!
Point is, APPLICATION is key to success.
And please, if we work together, if you decide to join my Inner Circle, APPLY APPLY APPLY.
Put in the work.
Trust the advice and gold I’ll teach you, and DO IT.
Follow the system, and be amazed by the results.
To your success,
PS: I can handle MAYBE 3 or 4 more into the program, details here: innercircle.rysmarketing.com
OH, and if you’re up for a good read, go through the list of things I’ve learned in business listed on that page – it’s a good list!
Alain (Al) Blais – We help businesses build a winning strategy and arm them with the marketing tactics to build a powerful brand backed by raving fans for life.
CEO of RYS Group, Alain Blais is an entrepreneur, published author, family man and competitive dirt bike racer. He’s deeply passionate about growing businesses and excels in marketing and promotion. Alain regularly consults for small to medium sized businesses, start ups and independent sales professionals. Al believes in constant and never ending improvement and is always seeking to optimize and improve his current skills, systems and businesses as well as seek out new opportunities and ventures. For consulting, partnerships and speaking engagements, you can contact Alain at firstname.lastname@example.org
Head Marketing Maestro at RYS Marketing Agency
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Sudbury, Ontario, Canada
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“Marketing is the difference between mediocrity and millions” – Jay Abraham
“The most dependable and consistent way to generate wealth is to turn good marketing into profit.” – Alain Blais