I had been working hard, so took a little break,loaded up the truck and headed in the bush to spend some one on one time with Baron.
On our way out, I asked if he wanted to stop at a corner store and grab a few treats for the trip – to which he said. He specifically wanted a little snack pack and some chips.
We get to the corner store, and he spots this little candy/toy thing, and can’t stop playing with it.
Our kids rarely get candy, but this was a special date so I figured why not.
While were there, I kept asking him if he wanted chips or anything else – like what he had said earlier.
He kept saying no, this is all he wanted.
I asked several more times, just to make sure… All no, no, no.
So I grabbed myself a few treats and we hit the road.
A few hours into our trip I pull out a bag of chips for myself, and instantly I can see Baron starting to eye my chips.
Finally, he asks me if he can have some.
I remind him that he had many opportunities to get some earlier, but was so distracted by the little candy toy, that he missed out.
Often, this is EXACTLY what happens in business.
We start off with these great ideas and goals, but the slightest shiny object and we’re distracted for the rest of the day.
And without discipline, getting and staying on track is incredibly difficult, and often cost us our goals.
And it’s not just positive, shiny things that distract us – often negatives too.
Some people are cruising down the road, and they see a wreck and they completely forget where they were going.
Like my son, distracted by the candy, completely forgot about the chips and snack pack – later to regret it.
Listen, business is hard. It’s challenging. It can completely SUCK at times. And there are going to be countless things pulling your attention away from your goal.
And if your discipline muscles are WEAK, you’re going to fail.
The number one skill an entrepreneur needs is discipline.
The discipline to stay the course.
To do what needs to be done.
To burn the midnight oil.
To prioritize their day.
To focus on the majors, not the minor.s
To do the hard jobs.
To make those calls.
To walk up to that prospect and shake their hand.
To be resourceful and find a way.
If you want to see your business through to the end, to the big pay day, to the big goal, you’ve got to be focused and exercise discipline constantly.
And the good news is that discipline is like a muscle, it can be trained. The more you use it, the better you get at it.
To your success,
Alain (Al) Blais – We help businesses build a winning strategy and arm them with the marketing tactics to build a powerful brand backed by raving fans for life.
CEO of RYS Group, Alain Blais is an entrepreneur, published author, family man and competitive dirt bike racer. He’s deeply passionate about growing businesses and excels in marketing and promotion. Alain regularly consults for small to medium sized businesses, start ups and independent sales professionals. Al believes in constant and never ending improvement and is always seeking to optimize and improve his current skills, systems and businesses as well as seek out new opportunities and ventures. For consulting, partnerships and speaking engagements, you can contact Alain at email@example.com
Head Marketing Maestro at RYS Marketing Agency
1191 Lansing Ave, Unit 1
Sudbury, Ontario, Canada
Mobile (Voicemail): 705.662.0836
“Marketing is the difference between mediocrity and millions” – Jay Abraham
“The most dependable and consistent way to generate wealth is to turn good marketing into profit.” – Alain Blais