I’m just getting in from a weekend away and I’ve got emails coming out the wazoo so I’ll keep this short, sweet and to the point.
Do you know WHY Trump won, and what the business lesson in it is?
I mean, don’t get me wrong there are many reasons he won, whether right or wrong, but the point I took from all of this was one simple word: he was remarkable.
Not remarkable in the sense of “oh look how fantastic he is”, but in the literal sense… he was worth remarking over.
[ri-mahr-kuh-buh l] | adjective
1. notably or conspicuously unusual; extraordinary:a remarkable change.
2. worthy of notice or attention.
In a world filled with useless noise where everyone is shouting the same thing, he had the entire world talking about him in a way no other politician ever had.
At the end of the day, he was worth remarking over, and over, and over, and over again…
How is your restaurant, in a world full of restaurants, worth remarking about?
How is your clothing store, in a world full of clothing stores, worth remarking about?
How is your agency, in a world full of agencies, worth remarking about?
How is your hotel, in a world full of hotels, worth remarking about?
How is your firm, in a world full of firms, worth remarking about?
How is your practice, in a world full of practices, worth remarking about?
You get the point…
In a world full of ice cream, no one talks about vanilla. Don’t be vanilla.
I challenge you to go through your business and find ways to be triple chocolate and stand out from the crowd.
Maybe it’s the unique way you market. Maybe it’s a unique item in your showroom. Maybe it’s the way you answer the phone. Maybe it’s the way you dress.
Every business, no matter how “boring” you may feel the industry is, has ways to stand out from the crowd and be remarkable.
Today, don’t be vanilla, be worth remarking over.
To your success,
Alain (Al) Blais
CEO of RYS Group, Alain Blais is an entrepreneur, published author, family man and competitive dirt bike racer. He’s deeply passionate about growing businesses and excels in marketing and promotion. Alain regularly consults for small to medium sized businesses, start ups and independent sales professionals. Al believes in constant and never ending improvement and is always seeking to optimize and improve his current skills, systems and businesses as well as seek out new opportunities and ventures. For consulting, partnerships and speaking engagements, you can contact Alain at email@example.com
Head Marketing Maestro at RYS Marketing Agency
1191 Lansing Ave, Unit 1
Sudbury, Ontario, Canada
Mobile (Voicemail): 705.662.0836
“Marketing is the difference between mediocrity and millions” – Jay Abraham
“The most dependable and consistent way to generate wealth is to turn good marketing into profit.” – Alain Blais