I’m going to start off by making a bold statement… If you don’t understand marketing, and don’t hire someone who does, you’re either already out of business or dead and don’t know it. I know, I’m a marketing consultant so that’s an easy claim to make, but even if I wasn’t I’d make…
In both my business-to-business blog as well as my personal development blog, I’ve written about the secret to finding happiness. The formula is simple: If LC=BP then you are happy. Broken down, LC stands for Life Conditions, and BP stands for Blueprint. Basically, if your life conditions—how your life is right now—match…
When I first heard the term “personal branding” some 15 years ago, my first thoughts were, “Gross, sounds like some egotistical, inwardly focused word vomit.” Harsh, I know. Of course, my second thought was, “Okay Al, that was mature, let’s give this a chance and learn about it first!” and I set…
Have you ever looked at a business owner and wondered “What in the world are they doing?” Or worse, have you ever looked in the mirror and asked the same question? I know I have. Many times. There were times when things weren’t going well and I’d be absolutely confused and dumbfounded…
Let’s take a trip back in time, to a day not too long ago where things were quite different in the business world. A time when an entrepreneur—back when being an entrepreneur meant you were “figuring sh!t out between jobs”—had an idea, and started a business. They’d spend some time figuring out…