Do you feel like no matter what you do, you can’t move forward? Like every time you make a bit of progress, something yanks you back?
Do you feel like you’re in a rut and can’t break free? Like you’re stuck in a hole, unable to climb out?
Do you feel like you’re trying your hardest but you keep hitting your head on a glass ceiling?
Desperate to make a change, you buckle down, try harder, work longer hours, and still can’t seem to pull ahead?
Do you feel like there just isn’t enough hours in each day to accomplish what needs to get done in order to reach your goals?
I know I’ve been there… Heck, I’d be lying if I said I wasn’t still there.
In fact, we spend most of our lives there.
The difference is that some people manage to climb from one level of “stuck” to another level, a greater problem, while others keep fighting the same problem day after day and they remain in that same hole their entire lives.
Life is like a stairway, where at each level you still need to break free and step up, but no matter how high you get, there’s still another level. Problems, challenges and obstacles don’t go away. The only people without problems are buried 6 feet deep.
But you see, the choice, the true power in life, is deciding if you want to remain on that bottom step, or step up. Because sure, problems will always be part of life, but the quality of each problem definitely changes, and the higher up the ladder you go, the better quality of problems you get.
A lot of people go through life driving with the emergency brake on.
And they think that if they just pour on the fuel, if they just step on the gas, buckle down and work harder they’ll break free and make progress, but what if you’re going in the wrong direction? What if you’re driving the wrong car? What if this whole time you’ve had the clutch pushed down instead of the gas? Or worst, the clutch down and the gas!
The point is, I don’t believe more work, longer hours, and burning the midnight oil is the solution.
Now, to be fair, I think a LOT of people DO need to work harder. That I don’t disagree with. But I’m convinced that for a lot of entrepreneurs, working harder isn’t going to help because, well, what they’re focusing on isn’t going to help their case.
If you’ve ever heard any of Gary Vaynerchuk’s material, surely you’ve heard him push his philosophy of out-working everyone else as a way to ensure success, and to just be patient, and that may be true, but a lot of people are missing one point he made a while back…
In one interview, someone asked him “You say to work harder then everyone else, but what if someone is working smarter instead isn’t that better?” and he responded with “You’re absolutely right, working smart needs to come first, but if I’m working smarter AND harder, I’ll win every day.”
People are quick to jump on the “hustle all night work work work legends never sleep” train, but they’re on the “dumb work” track instead of the “smart work” set of tracks.
And dumb work will get you burned out, tired, upset at life, upset at yourself for not being able to make it work, leave you feeling discouraged and depressed, and most likely leave your life in a mess.
Dumb work is draining.
Dumb work is tiring.
Dumb work sucks the life out of you.
And dumb work doesn’t work.
It’s like driving with the e-brake on.
But I sincerely believe that dumb work isn’t the main factor in holding people back. It’s definitely a major one, but I think the very first thing, the biggest thing, holding people back is their own limiting beliefs.
“What do you mean!? I believe I’m going to be a success. I know I can do it. I believe in myself!”
Want to know the number 1 “tell” of self-doubt and lack of belief in your product, your service, your business and your ability to achieve?
Hiding behind the computer.
I know… tons of people are out there living the dream with their “laptop lifestyle”. I mean, I see their ads all over Facebook featuring pictures and videos of themselves on beaches, in fancy cars and big homes. But I’d be willing to bed that a tiny fraction of one percent of those are actually “making it” and most are hoping to make it big by selling “how to make it big”.
Here’s the funny thing… Even those who’ve made it in the online world, the Frank Kern’s, the Jeff Walkers, the Eben Pagan’s, they ALL spend 99% of their time building their business OFFLINE.
You see, they all preach about needing a big list, and if you pay attention, they all preach about needing affiliates. But what most don’t realize is that getting those affiliates was done OFFLINE.
Getting someone to offer your product to their list is sales 101.
Getting Anthony Robbins to promote Frank Kern didn’t happen because of a Facebook ad campaign.
Getting Brian Tracy to promote Brendan Burchard didn’t happen because of his YouTube videos.
Getting Jay Abraham to promote Rich Shefron didn’t happen because of a series of automated emails.
They happened because someone picked up the phone, put together a sales presentation, and followed up continuously, adding massive value each time.
I believe that most entrepreneurs have some deep, underlying limiting beliefs that stop them from achieving real success no matter how hard they work.
They’re on the “dumb track”, convinced that by working harder, sending more emails, making landing pages just right, running Facebook ads and trying to build a list is going to pave the way to riches – but most times it’ll just pave a way to depression and bankruptcy.
I read an article a while back called “Pick up the damn phone” and it talked about how more and more people are trying to build enterprises while hiding in the basement behind their computers, and it’s just not working.
I challenge you to break free from those limiting beliefs. I challenge you to take charge of your life and stop playing in the dark. I challenge you to step up and go after what you deserve. I challenge you to BELIEVE IN YOURSELF.
Stop driving with the e-brake on, stop pouring more gas into “dumb work”, figure out what truly matters in your business, what truly makes the difference between success and failure, what truly makes money, and go do that.
Of course, this is all just sizzle.
How to actually do that is the steak, and the part people pay me a lot of money to figure out 😉
But regardless, I couldn’t sit idly by while yet another entrepreneur hides in the back focusing on… well… dumb shit.
(Get this shirt HERE)
But I’ll give you one little tip – SALES.
Figure out what it takes to make a sale, and go make a sale. And don’t run another darn ad on Facebook trying to drive leads until you have a system for landing real sales!
Pick up the phone and call 100 prospects today and try and sell them. Track everything, what you said, what they said, what happened, etc.
And don’t stop until you’ve made a sale.
Once you’ve made a sale, repeat that process until you have about half a dozen sales under your belt.
Then, and only then, should you even THINK about starting to run an online ad campaign because then you’ll start to know what actually sells.
You see, let’s say it took you 100 direct to consumer phone calls to land one sale, well, that would have cost you SO MUCH online, you would have dug a hole too deep to ever get out.
Why? Because online you can’t see what their reaction is, you can’t see if they hated your ad, you can’t hear what they said and respond accordingly.
On the phone, (or in person) you get feedback, and you adjust, and hopefully each call gets better and better until you hit jackpot.
Most people don’t want to run through the motions and do the work to actually perfect a sales presentation – but unless you have very deep pockets, you’re going to have to.
In fact, I was watching a Tai Lopez video yesterday and he made a very good point. He said that when he started his online marketing campaign, he recorded 26 different videos and ran them all to test which one pulled the best, and only ONE (the “hey I’m just in my garage here” one that went wild!) made it big.
And he was a professional marketer offline before ever going online, and even as a pro, it took 25 failed sales videos to find one good one, and I’m sure that cost him a pretty penny.
So save yourself the headaches and the money testing online and pick up the phone and start selling.
Remember, if you can’t sell it in person, you’ll never sell it online.
I hope this has been helpful… I know it may have “hit a nerve”, but I needed to “get this off my chest” as several of you sending me emails or meeting with me are, unfortunately, going in the wrong direction and I can’t ethically turn a blind eye without at least saying “Hey! You’re on the dumb track!” 😉
To your success,
P.S. If you did find this helpful, help me help others by sharing it. And as always, feel free to fire any questions my way by email at firstname.lastname@example.org