I want to take a few minutes to talk about a few simple ways to get the absolute most out of those Facebook contest everyone seems to be doing lately.
For starters, before we even get into this, you should know that doing too many contest really waters it down and takes the value – and effectiveness – of them out. If you’re running a contest every week, it’s only a matter of time before your fans start to get annoyed and tired of sharing your post. I typically recommend you run a contest once a month, or even once every two months.
Build Your Community – and don’t bore them to death
The first thing you need to focus on is the long play, building your actual community. I’m always amazed at how many people get this completely wrong and destroy their chances. Facebook can be a highly beneficial place to establish, grow and bond with your fans. You need to be posting things that are of actual interest to your fans. And I know you have the best product or service in the world, but posting non-stop promo’s on your page is the quickest way to lose the engagement on your fans. It’s like selling life insurance at a funeral, it’s a total turn off. Posting non-stop flyers, specials and promo’s is NOT why your fans follow you.
Picture this, all your fans on your page invite you to their place for a big party with everyone present… would you spend it telling them about your specials and promos? Or adding value to their lives and building that friendship.
So remember, you’re there to build a community of fans, not hustle your stuff. Directly, of course.
Plan Your Contest
Assuming you’ve now built up some degree of a community, it’s time to set up your contest. With this part, you don’t need to be too fancy, you just need to explain that you’re looking to give back and want to run a contest then explain the details. Don’t beg or come off rude or demanding, be friendly, open and to the point.
Once you’ve got your copy put together, find photo’s that will have meaning to those you’re trying to reach, and post your contest.
The Fun Part
With Facebook, when you post something it will go through someone’s newsfeed quickly and be long gone in record time… But there’s a way to bring it back up. For starters, every time it gets action it’ll come up again and again, but that’s a given.
What I typically do is wait a day, and then go through the comments and “like” every comment your post received, and comment (reply) to anything that needs replying.
Once that’s done, wait another day or two, by then the post engagement will have dropped, so click where it says “65 shares” (or what ever number of shares it has) and now “like” every share to show your support and appreciation for them taking the time to share your contest. You can take this a step further and comment a simple “thanks for sharing, we appreciate it!” on every share. Keep in mind that some will not be viewable by you because of their privacy settings.
Time To Follow Up
If you want to take this even further, once the contest is over you can send a message to everyone who liked, commented or shared your post and say something along the lines of “First, I want to personally thank you for your help spreading this contest, and unfortunately there can only be one winner, but I still wanted to offer this XYZ as a thank you” and offer them something simple, a coupon, discount or anything you want.
Don’t Forget The Worth Of Your Time
There are many ways to get the most out of these contest, but this is a simple way to get started. Now, I want to remind you of one little thing many business owners forget… This is all minimum wage work, so delegate it. Nearly anyone in your company can handle this, so as the owner you shouldn’t be doing it yourself. Write out what you want done, establish baselines, and track things, but don’t do it yourself. You have more important things to do – such as learn cool stuff from this blog!
Share The Love
Now it’s your turn! If you found this article helpful, give us a share 🙂
To your success,