This one’s going to be short, but I was watching the highly sophisticated TV series How I Met Your Mother and one of the main characters, Barney, made me think of something, or more appropriately reminded me of something that’s worth sharing because I still see it so often.
In the series, Barney continues to use the term LEGENDARY to describe things. Like this party is going to be legendary. This night is going to be legendary. This event is going to be legendary, etc.
That is, until someone comments that to him, EVERYTHING is legendary. And therein lies the problem.
If you abuse language, it dilutes language.
I see so many clients claiming to be hosting the best event, best this, best that, awesome this, phenomenal that, out of this world something, blah blah blah that eventually your prospects just glaze over everything and NOTHING becomes special.
So don’t abuse language, don’t abuse your prospects willingness to listen.
When something is truly OUT OF THIS WORLD, or as Barney would say, LEGENDARY, then that’s alright it, make it known, but use discretion wisely.
Until next next time, keep kicking butt! Business butt, of course 😉
To your success